Inbound Links
It's pretty easy, join some webrings, submit link exchange forms, join banner exchanges and when you've done say . . . maybe 20 of them in one day, you think, ahhh a job well done!
Well, that depends on whose point of view, lol . . since we highly want Google to give us its blessings, then it is "IT" that we need to satisfy. How does Google or the many search engines give us their blessings for a job well done when we exchange links and so forth? Giving us high ranking position in the search result pages when our keywords or keyword phrases are used in the search criteria of major search engines. Whew! Long sentence!
What has this got to do with link exchanges? A heck of a lot!
The habit of most web masters is to seek out and populate the internet with their link exchange information.
Question here is this - Is your submitted text that describes your site title and site description helping you receive the ultimate search engine nod? What about a wink?
Here's one of the algorithm that the major search engines use to program their robot spiders.
Read the keywords, make sure that the site complies with keyword density, make sure that the content pertains to the site keywords and make sure that the outbound links are related to the site content, make sure that the internal links provides keyword text, make sure that images have description, make sure that the site does not have hidden text in small print with the same color font as the background . . . . okay, there's more for this string, but you get the picture.
If it is so important that you create your website to fulfill your most important keywords and keyword phrases and these keywords and phrases and written in the visible text content to fulfill keyword density. What makes anyone think that submitting their site for link exchanges allows you to veer off what you've written down on your site title and meta tag description?
Inbound Links is what I'm talking about, these are links created of your site on other websites.
The way you write your Site Description is important. The text you write for your description is important. The way they link to your website is important.
Each of these will help build your site ranking with the search engines.
Fulfill Link Popularity - Fulfill linking to websites with like content - Fulfill your keyword search engine page rank popularity.
In summation this is how you should submit your site for link exchanges.
Use your page title wisely. It should contain your main keywords or keyword phrase. It should be no more than 15 words and no more than 84 characters including spaces and symbols.
My main keyword phrase is "work at home business", I've changed my site title several times and is now using this title " Work at home business, direct sales work at home job leads, work at home directory."
Use your text description wisely. Like in the title it should contain your keywords or keyword phrase, no more than 28 words and no more than 164 characters including spaces and symbols.
I do a lot of link exchanges but I tend to do only text link exchanges. They are more beneficial than image links.
When you submit your site for link exchanges make sure you utilize your title well, the search engine robots will read it when spidering the sites you've linked to.
My site would be linked like this in the textarea below.
Work at home business, direct sales work at home job leads, work at home directory
Notice that the clickable link has my keywords and when these keywords or keyword phrases are used as a search criteria it will be brought up in the page results of search engines. Imagine submitting your site to text link exchange websites that have like content. It will help boost your link popularity, fulfill one of the major criterion of search engines to link to like sites, and help give your search engine page ranking a boost when all your link exchange text coincide with your main keywords and keyword phrases and if your site title is used as the clickable link.
The thing to accomplish is that you want your site using link text that is in relation to your main keyword target. You want the search engine to give you points for spidering websites that have your link and keywords associated.
You will want to do the same exact thing for your site description. Use your keywords as often as you can.
Exchange with as many websites that have similar contents to your websites but make sure that you not only get "Inbound Links" but effective inbound links to help your search engine page ranking.
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